Every organization has a story. Find out how to tell yours.
Nonprofit Nirvana: Turning Success Strategies Into Success Stories.
Your nonprofit organization has a mission — a unique story that sums up your important contribution to the world. How will you communicate it so that your supporters are enthusiastic, your volunteers are plentiful, and the media takes note? Attend the second annual Nonprofit Nirvana conference in Eugene and find out. You'll learn from the marketing and public relations pros how to advance your mission by telling the right story at the right time to the right people. Plus, through networking and interactive sessions, you'll learn first-hand what works for your community peers.
Reserve your seat today for Nonprofit Nirvana: Turning Success Strategies Into Success Stories.
If you are a Lane County United Way agency, please RSVP to Cheryl Crumbley at 541.741.6000 x 117 or by email at ccrumbley@unitedwaylane.org.
Our Keynote Speakers:
Rich Bruer
R. Bruer Company
Rich Bruer is principal of R. Bruer Company, a strategic communications advisory firm in Portland. He counsels businesses and nonprofits committed to social, environmental and economic sustainability. His focus is helping clients fulfill their missions and engage their stakeholders through distinct, relevant brand identities and communications strategies. Prior to forming R. Bruer Company in 2007, Rich was principal of McClenahan Bruer Communications, a high tech public relations and advertising agency in Portland he co-founded in 1993. Rich got his start in high tech as a corporate communications manager for Mentor Graphics in Wilsonville, after beginning his career as a newspaper journalist. Rich holds an MS in journalism from the University of Oregon.
Rachel Trice
Punch Event Marketing
Rachel Trice, CFEE, president of PUNCH Event Marketing, is a 15-year veteran of the festivals and events industry. Rachel is a rare expert in the sponsorship industry with a rich and varied background in event production and programming, marketing and media planning, and sponsorship consulting. Rachel has produced the Bend WinterFest, sold partnerships for the 2005 US Figure Skating Championships, served as the executive director of the Oregon Festivals & Events Association. She teaches sponsorship courses as an adjunct professor for the University of Oregon's Festivals & Event Management Certificate Program. She is a regular speaker at industry functions including Northwest Festivals & Events Conference, National Parks & Recreation Association, American Marketing Association and the Oregon Governor's Conference on Tourism.
Schedule:
8:00 - 9:00 a.m.
Registration & Networking
9:00 - 9:30 a.m.
Opening Keynote
Developing and telling your organization's story
Presented by Rich Bruer, Principal, R. Bruer Company
9:30 - 9:40 a.m.
Break
9:40 - 10:30 a.m.
Breakout sessions I & II
I. How to bolster support from core constituency groups, while implementing effective, low-cost ideas to maximum results.
Presented by Raychel Kolen, Marketing & Public Relations Director, Eugene Symphony
II. How local organizations are implementing new media strategies to further their message
Presented by Rob Moseley, Reporter, Register-Guard; Niel Laudati, Community & Intergovernmental Relations Coordinator, City of Springfield; and Katie Dyer, former Director of Marketing & Development, Greenhill Humane Society
10:30 - 10:45 a.m.
Break
10:45 - 11:35 a.m.
Breakout sessions III & IV
III. Best practices and resources for your nonprofit website and e-marketing efforts
Presented by Ash Shepard, technology associate, TACS/Nonprofit Association of Oregon
IV. Using word-of-mouth communications as a trusted stakeholder information channel
Presented by Tom Eiland, Partner, Conkling Fiskum & McCormick
11:35 - 11:45 a.m.
Break
11:45 a.m.
Lunch Buffet Opens
Noon - 1:00 p.m.
Luncheon & Keynote
Building a Sponsorship Program That Works
Presented by Rachel Trice, CFEE, of PUNCH Event Marketing
Presented by:
The Willamette Valley American Marketing Association and The Greater Oregon Public Relations Society of America
Sponsors:
Media Sponsors:
Click here to see photos from last year's meeting.